What is a Marketing Funnel

What is a marketing funnel and why should every marketer online make one?

It's a strategy for marketing designed to attract new customers to your website. It's a selling process that allows someone to browse your website to find information that can solve their issue. But, with the help of certain tools, you will learn how to build an ongoing relationship with every visitor.

This will help you understand the needs and wants of every user. This will help you to offer the most accurate possible information for all visitors. Visitors will feel more confident purchasing your products when you have earned their trust. The customer becomes the visitor.

At some point the majority of customers become extremely loyal customers who are ready to buy any item that you promote on your site. A marketing funnel consists of the different steps of the sales process that it takes to transform a regular website visitor to a loyal customer who wants to purchase everything you throw at them.

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This is the ultimate goal of any online marketer. This can easily be accomplished by constructing a funnel that is well-designed.

Your promotional materials are drawing attention of people and leading them to your funnel. They enter the funnel when they fill in the forms that you have on your PERSONAL lead capture page. I use the word "personal" because nobody is going to opt in to your lead capture for business page. They want to join a leader and not a company.

The page for lead capture is where they enter into the funnel - when they click the "Sign up Now" or "Enter Here" button, they enter an entirely new idea of network marketing.

The best part is that they are qualifying themselves to do it. It's their choice. They don't need to pay your services as a leader or mentor. You can also show them how they can increase leads and bring more cash into their businesses.

This is how an advertising funnel functions.

At the "front-end" you can offer an offer that is free to draw and attract people who might be interested in purchasing your products later on in the sales funnel. In order to get the product for free, users must sign up (also called opt-in) and provide their email address as well as their name, and in turn they will be added to your email list.

You now have these people in your email list and you are able to offer them similar offers that might interest them.

After signing up for the offer, the user will be directed to a webpage that provides an affordable price, or, as it's known, a tripwire offer. This is the moment they are moving to the "back end" of the funnel.

If they buy the low-priced deal, they will be taken on to another related offer at an even more expensive cost (normally known as"upsell") "upsell"). Anyone who purchases the lower priced offer will be taken to the next comparable product at an even more expensive price. This can go on for a long period of time.

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